Digital Natives

User-Generated Content - Videos & Images

I recently collaborated with Digital Natives on user-generated content campaigns for Sharpie and Paper Mate. Spanning several months, the project involved developing initial creative concepts, filming and editing content, and producing 17 unique videos that showcased the versatility of the products. The content ranged from simple craft tutorials designed for audiences to follow along with, to lifestyle-focused visuals that highlighted the brands’ creative and everyday appeal. Alongside the video work, I also created accompanying static imagery for each campaign, designed for use across both digital and print marketing.

Fever PR

User-Generated Content- Videos & Images for CANON

In collaboration with Fever PR, I created UGC content for Canon to showcase the launch of a new printer designed for creatives and artists. Produced two short-form videos highlighting the app’s ease of use, print settings, and high-quality output, using high-contrast floral paintings to demonstrate colour accuracy and detail. In addition to video production, I styled and photographed a series of static lifestyle images for use across print and digital marketing campaigns.

Tom’s Studio

User-Generated Content - Videos & Images

Collaborated with Tom's Studio over the past year to produce creative lifestyle content highlighting their pens and inks. Created a variety of short-form videos and still imagery centred around accessible creative practices, including nature journaling, handmade cards, and seasonal crafts. Responsible for the full creative process across each campaign, including concept development, styling, photography, videography, and editing, while maintaining consistency with the brand’s artistic and lifestyle-led identity.

Oasis Floral Products

User-Generated Content - Videos & Images

Produced UGC and tutorial-led content for OASIS Floral Products, showcasing seasonal wreath-making and creative floral styling ideas. Led the project from initial concept development through to filming and editing social media video content, as well as creating clear step-by-step guides for retail partners including The Range and Hobbycraft. The content was designed to inspire accessible creativity while aligning with the brand’s seasonal marketing campaigns.