Content Creation with Digital Natives

I recently collaborated with Digital Natives on user-generated content campaigns for Sharpie and Paper Mate. Spanning several months, the project involved developing initial creative concepts, filming and editing content, and producing 17 unique videos that showcased the versatility of the products. The content ranged from simple craft tutorials designed for audiences to follow along with, to lifestyle-focused visuals that highlighted the brands’ creative and everyday appeal. Alongside the video work, I also created accompanying static imagery for each campaign, designed for use across both digital and print marketing.